The Challenge: Scaling HR to Support Business Growth

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Craneware, an award-winning healthcare technology company, was on a high-growth trajectory, expanding both organically and through acquisitions. However, its People Success strategy needed to evolve to support scalability, talent development, and business alignment. The HR function required a data-driven, technology-enabled transformation to enhance leadership development, employee engagement, and retention while ensuring the workforce could support a 60% revenue growth plan.
 

Our Approach: A Multi-Year HR Transformation Strategy

We partnered with Craneware to design and implement a multi-year HR transformation strategy, focused on leveraging digital solutions to enhance workforce capabilities, improve talent retention, and drive business impact. 
 

Key Initiatives

 

Digital Learning Academy - 
A key initiative was the development of a bespoke, gamified Digital Learning Academy, which became a core enabler for both employee training and customer education. This initiative streamlined knowledge transfer, improved learning retention, and increased sales effectiveness— ultimately becoming a multi-million dollar value driver, strengthening Craneware’s competitive positioning in the market as well as supporting acquisitive growth. The Learning Academy’s success was recognized internationally, winning the Brandon Hall Award for Best Advance in Learning Management Technology two year in a row. 

 

Sales Learning and Effectiveness Automation - 
Additionally, we collaborated with the VP of Sales to launch a sales uplift initiative, featuring high-retention product content, mentorship programs, and a scalable microlearning and performance visualization platform. This led to a 40%+ increase in new sales, demonstrating the power of integrating digital technologies, learning, and business strategy. 

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Future Proof People Strategy - 

As part of the broader HR transformation, we co-developed Craneware’s three-year HR strategy, ensuring alignment with business growth objectives and acquisition plans. We also redesigned preboarding and onboarding processes, resulting in a 3% reduction in early-stage attrition—a critical improvement in a tight talent market.

With a future-ready People Success strategy, Craneware was equipped to sustain scalable workforce growth, improve talent retention, and drive business expansion, ensuring its workforce remains a strategic asset in achieving long-term revenue goals.

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Business Impact Summary 

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• Multi-million dollar value creation through the Digital Learning Academy, enhancing employee training, customer education, and sales effectiveness.

• Brandon Hall Award Winner for Best Advance in Learning Management Technology, recognizing the academy’s impact on learning and development.

• 40%+ increase in new sales through an HR-led digital transformation initiative, integrating microlearning, mentorship, and performance tracking.

• 3% reduction in early-stage attrition, improving talent retention in a tight labor market.

• Future-ready HR strategy aligned with business growth and acquisitions, ensuring workforce scalability and long-term success.

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